If a consumer is looking for a casual dating experience, they might visit Tinder or Jiko.
If they’re after a low cost easy-going dating site, they might try Plenty Of or
In the last year alone, Venntro Media Group has seen 200 per cent revenue growth in the US.
What’s more, an increasing number of businesses are looking to get a slice of the pie.
French dating app Happn has been extremely successful in its European expansion,raising £14m through three rounds of funding – a clear example of the potential that more casual online dating businesses hold.
The development of the mobile app sector plays a large part in the dating industry’s growth in popularity over the past few years, successful in ‘normalising’ the notion of dating online.
While some may generate less income like Tinder, they’re still important for driving sector innovation.
The core benefit is that this reduces built-in churn and acquisition costs.
In fact, the propensity to subscribe increases by 33 per cent when a customer is a member of more than one site within our portfolio.
When they’re ready for something more serious, they’ll make the transition to or Just
And if they’re looking or love later in life, they could use Our or Just Senior
On 9 November, Match Group, a subsidiary of the media conglomerate IAC and owner of Match.com, Tinder and Ok Cupid, announced plans for its long awaited IPO.