But when Ariely provided an ugly version of Tom in the photo lineup, suddenly Tom was rated as more attractive.
It’s probably easier to use a photo of you in a social setting, like a cool cafe or outdoor park.
A picture of you dressed nicely at a rooftop bar, a restaurant on the beach, or a yacht could have the same effect.
But avoid the cliché pictures of you rocking a rented tux at a wedding. You want to convey that you look this good all the time.
When you’re in a picture with guys less attractive than you, you look even more attractive by comparison.
Dan Ariely, a researcher in behavioral economics, did a simple experiment to prove that giving someone a slightly worse option makes you appear more attractive.
As Tinder’s sociologist Jessica Carbino put it, why risk disappointing her when she realizes you’re not the one she was hoping to meet?